We’ve all been there.
One moment you’re in your shop, salon, office, or small kiosk; things are moving fine. Then boom…silence. Your fan stops. The POS machine goes off. The generator starts coughing. You pick up your phone and check Twitter, and there it is:
“BREAKING: National grid collapses again.”
Another one.
While many people joke about it online, it’s no laughing matter for business owners, big and small. The impact runs deep, and it’s costing us more than we sometimes admit.
Let’s break it down. In real terms. In everyday language.
“Aunty, I Go Come Back” And They Never Return
Imagine you’re a hairstylist. You’re halfway through a braid. The light goes off. Generator no gree start. Your customer looks at the clock, sighs, and says,
“Don’t worry, I’ll come back tomorrow.”
She doesn’t.
Or maybe you run a frozen food store. NEPA has been kind for two days, and your freezer is finally full. Then, grid collapse. The meat begins to thaw. You try to buy fuel…but scarcity don enter. You end up throwing away half your goods by morning.
That’s real money. Real stress. Real loss.
Tailors, Bakers, Barbers, Everybody Dey Affected
For small business owners, power is life. You need it to iron clothes, blend peppers, sew gowns, keep drinks cold, charge phones, run your POS, play music, keep customers comfortable, and most importantly, to stay in business.
When the national grid collapses, it’s not just darkness, it’s disruption.
Bakers can’t mix or bake. Printers can’t deliver jobs. Photographers miss deadlines. Fashion designers delay orders. All because of “system collapse.”
Generators Are Not Romantic
Let’s talk about a generator.
We romanticize it in Nigeria: “Just on gen jare!” But the reality? It’s expensive. It’s noisy. It’s stressful. And it’s not a sustainable way to run a business.
Fuel prices go up without notice. The cost of maintenance keeps rising. In a month, many small businesses spend more on a generator and fuel than they make in profit. Some even run at a loss just to stay open.
In the long run, how is a business supposed to grow when most of the income goes into chasing light?
Online Business? Still Affected.
Maybe you’re thinking: “I sell online, I don’t need light.” But you do.
Without electricity:
- You can’t charge your phone or laptop.
- You miss orders because your device is dead.
- You delay responding to customers.
- You can’t update your page, create content, or fulfil delivery logistics.
- Your entire digital hustle slows down.
Light affects everyone.
It’s Not Just Financial. It’s Emotional Too.
There’s something deeply frustrating about losing power, especially when you’re in your zone, focused, making sales, or just vibing. It kills your rhythm. Dampens your mood. Makes you feel helpless.
For small business owners who already face daily struggles. Taxes, rent, low sales…a grid collapse is that extra slap nobody asked for.
So, What Can We Do?
While we can’t control when the national grid decides to take a nap, we can control how we respond to it.
At iRecharge, we understand that every second of power counts. That’s why we make it easy and instant for you to:
- Buy electricity tokens on the go
- Recharge airtime and data (so you stay connected even when there’s a blackout)
- Pay bills quickly without queues
Because when power returns, we want you to be ready to get back to work immediately. No delays, no wahala.
Small Light, Big Impact
For many business owners, staying afloat depends on little things: a charged POS, a cold fridge, a working blender, and a spinning fan.
National grid collapse may slow things down, but with smart tools like iRecharge, you can bounce back faster, stay ready, and reduce the impact one recharge at a time.
Light may fail, but your hustle must not.
Power your business. Power your day with iRecharge.